Last updated 7/1/2026

Robin LiNet Worth Estimate

Estimated Range$6.0B - $7.4B$6,000,000,000 - $7,400,000,000

Robin Li's wealth is anchored in his Baidu stake. A filing-based estimate places his current net worth around $6.0 billion to $7.4 billion, with upside if family-held shares or undisclosed liquid assets are included.

Image: 中国新闻社Creative Commons Attribution 3.0

Drivers

Wealth Breakdown

5 reviewed sources4 high-quality sources

Wealth composition$6,419,000,0001 source

Founder equity1 input · 1 source · 86/100 confidenceIncluded$5,919,000,000

Other assets1 input · 1 source · 42/100 confidenceIncluded$500,000,000

Not Counted Directly

External estimateContext only · $8,800,000,000Spouse holdingsContext only · $1,149,000,000

Estimate

Current Assessment

Baidu's latest annual report shows Robin Li with 18.6% beneficial ownership and 59.9% voting power. That reported ownership includes employee-held shares for which he has voting proxies, so those shares should not be counted as his economic asset. After removing those proxy shares and valuing the remaining Baidu stake at the late-June 2026 market price, Li's direct Baidu position is worth about $5.9 billion. The rest of the estimate reflects a cautious allowance for liquidity and other assets. His wife Melissa Ma holds a separate Baidu stake worth about $1.15 billion at the same price, but the filing says Li disclaims beneficial ownership, so it is not part of the base estimate.

Key caveats

Baidu's share price is the main driver of the estimate.
The base case excludes spouse-held shares because the filing treats them separately.
No public source found here gives a full personal balance sheet for cash, debt, real estate, or private investments.

Evidence gaps

Post-January 2026 ownership changes
Personal liabilities or pledged shares
Non-Baidu assets

Confidence

Medium confidence

76/100

The estimate is supported by available evidence, with meaningful assumptions and caveats.

Key Evidence Gaps

Publication-date BIDU and/or 9888.HK market price
Post-January 31, 2026 ownership changes or substantial-shareholder filings
Personal debt, margin loans, pledged shares, and tax liabilities
Specific cash, real estate, private investment, family-office, or charitable foundation assets
Direct licensed Forbes/Bloomberg wealth methodology or current rich-list profile

Public Caveats

Estimate is primarily based on Robin Li's disclosed Baidu equity and a June 26, 2026 BIDU closing price of $104.22 per ADS.
The base estimate excludes employee-held voting-proxy shares because they support voting control rather than Li's economic ownership.
The base estimate excludes Melissa Ma's separately disclosed Baidu shares because the filing says Li disclaims beneficial ownership, though family-wealth estimates may treat them differently.
No public evidence in the supplied artifacts quantifies Li's personal cash, real estate, private investments, liabilities, taxes, or pledged shares.

Range Model

Scenario Spread

Conservative

$5.5B - $6.3B

Base

$6.0B - $7.4B

Aggressive

$7.1B - $9.0B

Uncertainty Drivers

Baidu's share price can materially change the estimate between the June 26, 2026 price observation and the July 1, 2026 access date.
The filing reports beneficial ownership using SEC rules, which include voting proxies and near-term exercisable/vesting awards; economic wealth requires adjustments.
No public evidence found in this run quantified Li's cash, tax liabilities, personal debt, real estate, private investments, or pledged shares.
External rich-list estimates may use family-wealth conventions and may include Melissa Ma's separate holdings, while this base estimate does not.
Class B voting shares are valued economically one-for-one with Class A shares, but control premiums or liquidity discounts are not separately modeled.

Evidence

Reviewed Signals

Signal	Value	Confidence
Founder control and operating role Li remains Baidu's founder-chairman-CEO, so his wealth is tied primarily to Baidu public equity rather than a past exit.	Co-founder, chairman and CEO	92/100
External wealth estimate A January 2026 secondary estimate listed Robin Li's net worth at $8.8 billion.	$8,800,000,000	55/100
Executive compensation context Group-level cash and restricted-share compensation to Baidu executive officers in 2025.	US$2 million cash compensation and 3.216 million restricted Class A shares to executive officers as a group.	60/100
Melissa Ma separate Baidu holding Spouse-held Baidu shares disclosed in the filing and explicitly excluded from Li's beneficial ownership.	$1,149,000,000	83/100
Economic Baidu equity attributable to Robin Li Baidu shares economically attributable to Li after excluding employee voting-proxy shares and assigning no positive intrinsic value to out-of-the-money options.	$5,919,000,000	86/100

Citations

Sources

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Correction

Public estimates are reviewed but uncertain. Submit a correction if a source or assumption should be updated.

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