Current Assessment
The main asset is Huda Beauty, the cosmetics company Kattan built from a beauty blog and social audience into a global brand. Public reporting has cited about $200 million in annual sales and a $1.2 billion valuation in 2017. In 2025, Kattan reportedly bought back TSG Consumer Partners' minority stake, returning the company to founder ownership. That strengthens the equity case, but it does not reveal her exact personal stake, the buyback price, current debt, or current profit. Kayali is treated separately because Kattan reportedly sold her stake to General Atlantic and Mona Kattan in 2025; the sale value was not disclosed.
Key caveats
- The estimate is not a company valuation copied into personal net worth.
- Huda Beauty is private, so ownership, debt, and profit are not publicly transparent.
- Kayali proceeds may be material but are not quantified.
- Audience size and brand influence are not counted directly as wealth.
Evidence gaps
- Current Huda Beauty shareholder records
- TSG buyback terms
- Kayali transaction value
- Audited current financials
- Personal investment and real estate records
